Episode 63 – Lessons From The Frozen Tundra (Dallas, Not Green Bay): How Prepared Are You?

Picture courtesy of DaddyClaxton.com

SuperBowl fans, welcome to Dallas!

Last Sunday temperatures were above 70. By midnight Monday night, we were approaching freezing. By morning light Tuesday, we were well below freezing. Rain was followed by sleet. We’ve been under a sheet of ice ever since.

Retail businesses of every ilk have suffered a week of below normal sales. It’s been made worse by the expectation that this week would be a banner week driven by SuperBowl crowds.

By 6am this morning – Friday, February 4th – we had multiple inches of snow in the Metroplex. As I write this, outside The Yellow Studio, there’s at least 5″ of snow covering an inch of ice.

How do you plan for that when an average winter involves little to no snow?

Today’s show isn’t about the weather, but it’s about being prepared. It’s about how you should approach planning for disaster in your small business. Don’t just listen to today’s show. Do something to better prepare your business. Do it today. Don’t delay.

Thanks for listening,

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Episode 62 – Marketing May Not Be The Answer, Or Is It?

Marketing, marketing, marketing. That’s what we need. It’ll fix what ails us.

Or will it?

We need more traffic. Traffic fixes a lot of problems. More is better, right?

Today’s episode is designed to provoke some thought. Click play and let’s see if it works. I want to hear your comments about it. Yes, comments are now open!

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A Remarkable Interview: A Conversation With Phil Simon, Author of THE NEW SMALL

Phil Simon is a remarkable guy with remarkable insight. Phil Simon has written two other books – both published in 2010 – WHY NEW SYSTEMS FAIL and THE NEXT WAVE OF TECHNOLOGIES. Phil earned his undergraduate degree in policy and management from Carnegie Mellon. He has a graduate degree in industrial and labor relations from Cornell.

The New Small contains powerful, not overly technical and often quite simple lessons. Many small business owners today are overwhelmed. Phil Simon un-complicates the emerging technologies that can help any small business join the ranks of The New Small.

Some of the points in today’s show are:

• Where can we find meaningful work? Why is that question so important?
• The role crowdsourcing played in writing the book.
• Why “fidgety” is one word Phil uses to describe The New Small.
• With so many choices in technology, how do The New Small decide which tools are best for them?
• The New Small don’t think all business is good business. In fact, they’re rather quick to steer clear of “bad business.”
• Voices.com and other case studies in The New Small teach us the importance of letting information be free.
• How can the old small join the ranks of The New Small?
• Salesforce.com leads the way in showing us the opportunities available to support The New Small.
• Results are the primary aim of The New Small.
• Speed is a critical component of The New Small.

Click play and listen to about 50 minutes of insightful conversation with author Phil Simon.

Few books – aimed at helping small business – provide more practical, real-world application than Phil Simon’s The New Small. Interesting stories and case studies demonstrate how businesses are using the five enablers to solve their problems. Phil Simon’s research uncovered these enablers that seem so common place among The New Small:

1. Cloud computing
2. SaaS
3. Free and open source software
4. Mobility
5. Social technologies (social media and social networking)

You can connect with Phil Simon in these places:

– Phil Simon Systems
– The New Small
– Twitter @philsimon and @thenewsmall

Thanks for listening.

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Entrepreneurship: It May Be The Answer

I wasn’t going for the Lava Lamp Look, but that’s what happens when I record while watching football on my studio TV. The lighting off my yellow walls contributed, too. Why else did you think I called it THE YELLOW STUDIO. I make no apologies because I take full responsibility for it. -Randy Cantrell

Entrepreneurs aren’t born. They’re created. Actually, they’re self-created.

They’re not super-human.

They’re not lucky.

They’re responsible.

And they don’t have to be self-employed. They can be employees.

Two books are mentioned in today’s video:

The Entrepreneur Next Door by Bill Wagner

Never Get A Real Job by Scott Gerber

No matter your age, I encourage you to read both books. More than that, I encourage you to be responsible for your own work.

If you’re the leader of a retail company – encourage every employee to be responsible for their work, too.

It’s the only route to remarkable!